Launch campaign for a Coca-Cola special edition co-created between human intelligence and artificial intelligence. The launch and distribution campaign had to be developed and carried out with the same principles.
Client
Coca-Cola
Role
Sr. Art Director
Industry
Advertising Agency
Skills
Adobe Creative Suite
Launch campaign for a Coca-Cola special edition co-created between human intelligence and artificial intelligence. The launch and distribution campaign had to be developed and carried out with the same principles.
Client
Client
Coca-Cola
Coca-Cola
Year 3000
Role UX/UI Designer Industry Health & Fitness Duration 3 months
Client
Acme Placeholder
Role
Designer, Design Director
Services
Visual Identity, Brand Guidelines
Live Site
Website
We asked artists to work with AI to open portals around the city in the out-of-home displays. We showed the people how their city would look in a thousand years, when collaboration between human and machines would peak.
Launch Campaign
From the global team, Coca-Cola Argentina had received a new product with a marketing campaign already developed to be implemented. What they didn’t know was that advertising regulations were about to change in the country, and this campaign coming up from global wasn’t going to be achievable.
The moment we found out about this, we didn’t hesitate and didn’t wait to be asked. We began adapting and developing a new campaign that met the country’s new regulations. We presented the finished campaign even before Coca-Cola had the chance to ask us for one.
We took the principles of the campaign and adapted them. We mainly were inspired on how AI could enhance artists’ work.
Year 3000
We asked artists to work with AI to open portals around the city in the out-of-home displays. We showed the people how their city would look in a thousand years, when collaboration between human and machines would peak.
Fake Out of Home
We filmed a viral video that enhanced with CGI would engage audiences’ imagination of how this new product could arrive to the city from the future.
Immersive event
We also developed interactive experiences for the product in events. A screen that could track people’s movements and let them open portals to the future.
Years of experience
I’ve been exploring complementary fields such as creative art direction, visual design, brand messaging, and content strategy.
Currently, I’m a freelance Art Director and Visual Designer.
I’m also supporting aspiring designers as an Assistant Professor at my University.
Excited to connect with like-minded people and bring ideas to life 🪄
👁️
Visual storytelling
2023 – 2024
Art Direction • Escuela Relacional
🖋️
Education
🧬
Brand strategy
🪄
Content creation
2023
International Teaching Certification • UADE (ARG) • Arizona State University (EEUU) • Universidad de Monterrey (UDEM)
2021 – 2022
Teacher’s Lab inhouse program • Coderhouse
2022
Growth Marketing • Coderhouse
2021
Brand messaging | Brand storytelling • The Emprende Club
2021
Content creation training • Danna Chiaren
2020
Content marketing | Video marketing | Social Media marketing | HubSpot Academy
2018
360° Business Planning • EmprendING • Universidad de Buenos Aires
